Reflective Report No. 1
In the second week, we explore fundamental concepts of digital innovation and the profound impact of modern technology on our daily lives. It's crucial for businesses to recognize that embracing technology is no longer a choice but a strategic necessity to gain a competitive edge and seize new business opportunities. This is primarily because technology has the potential to enhance operational efficiency, productivity, and customer engagement. The article titled "How Smart, Connected Products Are Transforming Companies" by Michael E. Porter and James E. Heppelmann from Harvard Business School (Week 2 reading) highlights the significant influences of digital technology in the contemporary era. It becomes evident that digital technology extends beyond technological advancements; it translates into increased customer value and improved customer services. As discussed in a lecture, the value of customer data, specifically behaviour data obtained from interconnected devices ...

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